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Privacy Policy

Privacy Policy
EndWellPEI.com  (“we”, “us”, “our”, “the Company”) operates the website https://www.WhileAwayPEI.comand related services (collectively, the “Service”).

 

We are committed to protecting your privacy and handling your personal information responsibly in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the ten fair information principles.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in the course of our commercial activities.


By using our Service, you consent to the practices described in this policy (where consent is required under PIPEDA).


1. Accountability
We are responsible for personal information under our control.
Our Privacy Officer oversees compliance with PIPEDA:
Privacy Officer
Bev Dickson


We train staff on privacy practices and review third-party service providers to ensure they provide comparable protection.


2. Identifying Purposes
We collect personal information for the following purposes:
• Processing and fulfilling orders / subscriptions
• Providing customer service and support
• Managing your account and communications
• Sending transactional emails and (with consent) marketing communications
• Improving our website, products, and services
• Preventing fraud and ensuring security
• Complying with legal obligations
We identify the purpose at or before the time of collection.


3. Consent
We obtain your meaningful consent before collecting, using, or disclosing your personal information, except where PIPEDA permits otherwise (e.g., for legal compliance or fraud prevention).
Consent can be express (e.g., checking a box for marketing emails) or implied (e.g., providing a shipping address to complete a purchase).
You may withdraw consent at any time (subject to legal or contractual restrictions) by contacting our Privacy Officer. Withdrawing consent may limit your ability to use certain features.


4. Limiting Collection & Limiting Use, Disclosure and Retention
We limit collection to what is necessary for the identified purposes.
We use and disclose personal information only for the purposes for which it was collected, unless we obtain new consent or as required/authorized by law.
We retain personal information only as long as necessary to fulfill the identified purposes or meet legal requirements (typically 7 years for financial/tax records; shorter periods for marketing data). After that time, we securely destroy or anonymize the information.


5. Accuracy
We make reasonable efforts to keep your personal information accurate, complete, and up-to-date.
Please contact us promptly if any information needs correction.


6. Safeguards
We protect personal information with physical, organizational, and technological safeguards appropriate to its sensitivity (e.g., encryption of payment data, secure servers, access controls).
While we strive to protect your information, no method of transmission or storage is 100% secure.


7. Openness
This Privacy Policy is our primary way of being open about our personal information practices.
It is available on our website footer and provided upon request.
8. Individual Access
You have the right to access your personal information we hold and request correction of inaccuracies.
To make a request, contact our Privacy Officer. We will respond as soon as feasible (usually within 30 days) and may charge a minimal fee for excessive requests.
In certain circumstances, we may not be able to provide access (e.g., when it would reveal confidential commercial information or affect others’ privacy).


9. Challenging Compliance
If you believe we have not complied with this policy or PIPEDA, please contact our Privacy Officer.
We will investigate promptly and respond appropriately.
You may also file a complaint with the Office of the Privacy Commissioner of Canada (OPC):
https://www.priv.gc.ca/en/make-a-complaint/


10. Types of Personal Information We Collect
We may collect:
• Contact & Account Information: name, email, shipping/billing address, phone number
• Payment Information: processed securely via third-party providers (we do not store full card details)
• Usage & Technical Data: IP address, browser type, pages visited, device information, cookies
• Marketing & Preferences: if you subscribe to newsletters or provide preferences
• Customer Service Data: communications, support tickets


11. Third-Party Service Providers
We use trusted service providers (e.g., Shopify for e-commerce, Stripe/PayPal for payments, Google Analytics for usage data, Klaviyo for email marketing).
These providers may process personal information on our behalf and are contractually required to protect it with safeguards comparable to our own.
Some may be located outside Canada (e.g., United States), where personal information may be subject to foreign laws.


12. Cookies & Tracking Technologies
We use cookies and similar technologies for functionality, analytics, and (with consent) advertising.
You can manage preferences via our cookie banner or browser settings.
For more details see our Cookie Policy [link].
13. Changes to This Privacy Policy
We may update this policy to reflect changes in our practices or legal requirements.
The new version will be posted here with an updated date.
Material changes that affect how we use your information will be communicated via email or website notice where appropriate.


14. Contact Us
Questions, access requests, complaints, or withdrawal of consent:
Email: info@whileawayPEI.com 

OnCallPEI.com

StartWellPEI.com

EndWellPEI.com

PEIDoctor.com

                                                     Disclaimer - Please Read!
 

EndWell Management Inc. is a corporation duly registered in the Province of Prince Edward Island, Canada. EndWell Management Inc. is the owner and holder of all associated brands and intellectual property, including: PEIDoctor.com

  • OnCallPEI

  • StartWellPEI

  • EndWellPEI

All brand names, logos, images, and related materials are the intellectual property of EndWell Management Inc. and are protected under applicable copyright and intellectual property laws.

*Important Disclaimer Regarding Our Work Product, products and Services - Please read as this describes the scope and limitations of pour offering. 

EndWell Management Inc. is a management services organization (MSO) and does not provide medical care or any form of clinical/medical services.

EndWell Management Inc. is not the official provider of medical services. The corporation’s name will not appear on patient billings, service contracts, signage, or any other documentation as the entity delivering medical care.

All medical services are provided solely by independent licensed physicians. These physicians hold their individual licenses from the College of Physicians and Surgeons of Prince Edward Island (CPSPEI) and are solely responsible for all clinical decisions, patient care, diagnoses, treatments, and medical advice.

Our participating doctors are independent agents/contractors. They do not act as employees, representatives, or agents of EndWell Management Inc. Each participating physician has entered into a separate Management Services Agreement (MSA) with EndWell Management Inc., under which EndWell Management Inc. provides only non-clinical administrative, management, and support services (such as scheduling, billing support, facility management, and other appropriate non-medical assistance).

EndWell Management Inc.has no control over, and assumes no responsibility for, the medical judgment, professional conduct, or clinical services provided by any physician.

Patients should direct all questions or concerns regarding medical care, treatment, billing for medical services, or physician-related matters directly to their treating physician.

​Important to Know: We Keep Things Separate for Good Reasons:
Primary Care Scope and Limitations: Our primary care services are provided by our team of family physicians as independent contractors and cover the full range of standard primary healthcare needs. Please note the following important limitations:
• These services do not include critical or emergency care. In the event of a medical emergency, please call 911 immediately or go to your nearest hospital emergency department.
• These services do not include clinical psychiatric care, mental health prescribing, or other specialized medical services (such as cardiology, neurology, dermatology, etc.).
We are happy to assist with routine primary care concerns, preventive health, acute non-emergency illnesses, minor injuries, prescriptions for primary care conditions, and general health guidance tailored to our patients’ needs. If you require services outside this scope, we will gladly help direct you to the appropriate local or specialist resources.
• Our skill-building sessions are purely educational—not therapy.
• Our dispute resolution work stands apart from both skill-building and any therapeutic services. It differs in purpose, scope, and duration from counseling or therapy.
• If therapy or other professional supports are appropriate, we refer out to qualified specialists. These remain entirely separate services.

This structure helps ensure clarity, appropriate boundaries, and the most effective support for each client’s specific needs. These elements and all of our work together in dispute resolution are strictly educational and non-therapeutic in nature. They are limited in scope, duration, and depth, and are provided solely to support constructive conflict resolution within the context of mediation and dispute resolution services. Important clarification: EndWell Management Inc. does not provide psychological therapy, counseling, mental health treatment, diagnosis, or any form of professional psychological services. We are not psychologists, therapists, or mental health practitioners, and nothing we offer constitutes therapy or substitutes for it. Our role is limited to facilitating conflict resolution, mediation, and practical, educational support. If at any point you feel you need therapeutic support, deeper emotional processing, or clinical mental health services, we will gladly provide a referral to an appropriate licensed professional (such as a registered psychologist or therapist). 

 

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Privacy Policy

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