EndWell Management Inc. Privacy Policy

Effective Date: May 9, 2026
Last Updated: May 9, 2026

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EndWell Management Inc. (“EndWell,” “we,” “us,” or “our”) is a Prince Edward Island-based administrative and wellness services company operating websites and related platforms including PEIDoctor.com, EndWellPEI.com, and associated services (collectively, the “Websites” and “Services”).

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EndWell Management Inc. operates as a non-clinical management and coordination organization focused on wellness support, lifestyle services, administrative coordination, educational programming, and appointment facilitation.

Non-Clinical Service Notice

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EndWell Management Inc. (operating as PEIDoctor) provides administrative coordination, wellness facilitation, and booking services only. EndWell Management Inc. does not provide medical care, nursing care, diagnosis, treatment, psychotherapy, or any regulated health service, and does not supervise, direct, or control clinical decision-making or patient care.

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Any medical, nursing, allied health, or regulated services accessed through our platforms are provided independently by appropriately licensed healthcare professionals who are solely responsible for their own professional judgment, regulatory compliance, documentation, consent processes, and care delivery.

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Nothing on our Websites or Services constitutes medical advice, establishment of a provider-patient relationship with EndWell Management Inc., or emergency medical services.

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Our Privacy Commitment

We are committed to protecting your privacy and handling personal information in accordance with applicable Canadian and Prince Edward Island privacy legislation and accepted healthcare privacy standards, including:

• The Health PEI Health Information Act (“HIA”)

• The Freedom of Information and Protection of Privacy Act (“FOIPPA”)

• The Personal Information Protection and Electronic Documents Act (“PIPEDA”)

• Applicable Canadian anti-spam and electronic communications laws

• Privacy and confidentiality standards generally recognized within Canadian healthcare and wellness sectors

This Privacy Policy explains how we collect, use, disclose, safeguard, retain, and provide access to your information when you use our Websites or Services.

By using our Services, you consent to the practices described in this Policy, subject to your rights under applicable law.

1. Information We Collect

We collect only the information reasonably necessary for identified business, wellness coordination, administrative, or legal purposes.

Personal Information (PI)

This may include:

• Name

• Email address

• Telephone number

• Mailing address

• Date of birth

• Billing and payment information

• Appointment preferences

• Travel or accommodation coordination details

• Website usage data

• Device identifiers, browser type, and IP address

Personal Health Information (PHI)

Where voluntarily provided by you in connection with wellness coordination or healthcare-related requests, we may collect limited personal health information such as:

• General wellness goals or concerns

• Requested service types

• Health history information voluntarily submitted through intake forms

• Medication or allergy information voluntarily provided for coordination purposes

• Accessibility or accommodation requirements

• Information necessary to facilitate scheduling with independent healthcare providers

We limit collection to the minimum information reasonably necessary for the requested service.

2. How We Use Information

We may use your information for the following purposes:

• Coordinating appointments or wellness-related services

• Facilitating communication between you and independent providers

• Responding to inquiries and support requests

• Processing payments and invoices

• Operating and improving our Websites and Services

• Security monitoring and fraud prevention

• Legal, regulatory, insurance, and compliance obligations

• Internal quality assurance and service improvement

• De-identified statistical or operational analysis

We do not use personal health information for advertising purposes without express consent.

3. Independent Healthcare Providers

Independent healthcare professionals using or accessible through our Services maintain separate professional and legal obligations regarding privacy, consent, documentation, records management, and healthcare delivery.

Where you choose to engage with an independent provider, your information may be shared with that provider only as reasonably necessary to facilitate the requested service and subject to applicable law and consent requirements.

Healthcare providers remain individually responsible for:

• Clinical records

• Medical documentation

• Informed consent

• Professional standards

• Regulatory compliance

• Clinical decision-making

• Health information custodianship where applicable

EndWell Management Inc. is not a substitute for a hospital, emergency department, ambulance service, or primary care provider.

4. Consent

We collect, use, and disclose information with consent where required by law.

Consent may be:

• Express (written, verbal, or electronic)

• Implied where reasonably appropriate for requested administrative coordination services

• Withdrawn by you at any time, subject to legal or operational limitations

You may decline to provide certain information; however, this may limit our ability to provide requested coordination or wellness services.

5. Disclosure of Information

We do not sell personal information or personal health information.

We may disclose information only:

• With your consent

• To independent providers involved in requested services

• To authorized service providers operating under confidentiality obligations

• To payment processors or technology vendors supporting our operations

• Where required or permitted by law

• In emergencies involving serious health or safety concerns

• In de-identified or aggregated form for operational or statistical purposes

All third-party vendors handling sensitive information are expected to maintain commercially reasonable privacy and security safeguards.

6. Website Analytics, Cookies, and Tracking

Our Websites may use cookies, analytics tools, and related technologies to improve functionality, measure performance, and enhance user experience.

This may include:

• Website traffic analysis

• Session analytics

• Security monitoring

• Device and browser optimization

Examples may include services such as Google Analytics or similar platforms.

You may manage cookie preferences through your browser settings.

We do not knowingly use personal health information for behavioral advertising or targeted advertising without explicit consent.

7. Data Security and Safeguards

We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information we hold.

These safeguards may include:

• Encrypted communications where appropriate

• Access restrictions and role-based permissions

• Secure password and authentication practices

• Confidentiality obligations for personnel and contractors

• Secure cloud storage environments

• Security monitoring and risk management procedures

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Retention and Destruction

We retain information only as long as reasonably necessary for identified business, legal, tax, operational, or regulatory purposes.

When information is no longer required, it is securely destroyed, anonymized, or de-identified using commercially reasonable methods.

9. Your Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Withdraw consent

• Request deletion where legally permissible

• Ask questions regarding our privacy practices

Requests may require identity verification before processing.

10. Children and Minors

Our Services are not intended for unsupervised use by children under 16 years of age.

We do not knowingly collect personal information from minors without appropriate parental or guardian involvement where required by law.

11. Third-Party Websites

Our Websites may contain links to external websites or services operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party websites or providers.

Users should review the privacy policies of any external sites they visit.

12. International Data Storage

Certain service providers or technology platforms used by EndWell Management Inc. may store or process information outside Prince Edward Island or Canada, including in the United States.

Where cross-border processing occurs, information may be subject to the laws of the applicable jurisdiction.

We take reasonable steps to ensure appropriate contractual privacy protections are in place.

13. Privacy Breaches

If a material privacy breach occurs involving personal information under our control, we will take reasonable steps to:

• Contain and assess the breach

• Notify affected individuals where required

• Notify regulatory authorities where legally required

• Reduce the risk of future incidents

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, business operations, or services.

Updated versions will be posted on our Websites with a revised effective date.

Continued use of the Services following updates constitutes acceptance of the revised Policy.

15. Contact Information

Privacy Officer

EndWell Management Inc.
Summerside, Prince Edward Island, Canada

Email: info@endwellpei.com
Phone: (902) 316-1550

If you have questions, concerns, or complaints regarding privacy or personal information handling practices, please contact our Privacy Officer first. You may also contact the Office of the Information and Privacy Commissioner regarding unresolved privacy concerns.

Acceptance and Acknowledgment
By using our Websites or Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use our Services.